The enterprise can achieve, with its commitment , an important role in society
The " Cause Related Marketing" is now an important and widespread marketing activities , which can help move the choice of consumers towards products that combine a humanitarian cause.
The social commitment of a company is instrumental in the construction of its "value" to consumers .
The Cause Related Marketing, can be:
Transaction, when a company or nonprofit activity contributes to the realization of a project of a non- profit organization providing financial resources or materials in proportion to sales resulting from the collaboration.
Promotion of the cause, when the product is used as a medium for the transmission of the cause supported by the non-profit , through the presence of messages or information leaflets of a non- profit organization , with the product of the partner profit
Licensing, as regards the granting by the non-profit , corporate logo , in exchange for a corresponding economic quantification . This type assumes the nature of a supply relationship , which is important for the company profit in order to qualify the product combined with the brand of non- profit organizations.
Joint Fund Raising, when the company provides support to the cause of non-profit organizations , acting as an intermediary for the collection of funds among its clients and non- profit organizations.
Companies and friends supporting Hanuman Onlus are:
|2004 - Viaggi e Avventure nel Mondo has supported Happy Child Project|
2008 Cartiere Saci Spa, supports Hanuman Onlus in the Educating Children project and with the construction of the Shree Jakhanisthan Business School in the Ramechhap district
2010, AirStep e Mjus, brands of Calzaturifico Olip Spa, support Hanuman Onlus:
2001, Shel Shapiro is the testimonial of Hanuman Onlus and supports the project of schooling "Educating Children.".